case study

Agolo

Executed complete rebrand from Agolo to Implicit in 8 weeks including new identity and website

Delivered 75+ logo variations through iterative design process to achieve perfect brand representation

Built fully responsive Webflow site with CMS enabling 75% faster content updates

Created unified brand system across website, sales collateral, and marketing materials

Implicit (formerly Agolo), a B2B technology company specializing in knowledge management and business intelligence, needed to shed an outdated brand identity that was holding back their market positioning and growth potential. The Matchbox orchestrated a complete transformation—from brand strategy through website launch—establishing Implicit as a credible, innovative force in their market.

Brand Identity Crisis

Outdated "Agolo" Brand Undermining Credibility

Amateur appearance conflicting with enterprise technology capabilities.

The Challenge:

The Agolo brand was perceived as outdated and inconsistent, with visual elements that appeared amateurish despite serving sophisticated enterprise clients. The fragmented identity across touchpoints — different logos on website vs. sales materials, inconsistent colors, no clear messaging hierarchy — was confusing prospects and undermining sales conversations at critical moments.

The Matchbox Solution: ‍

We conducted comprehensive brand discovery and strategy sessions to define Implicit's core attributes, then translated these into a cohesive visual and verbal identity system.

Facilitated stakeholder surveys and competitive analysis to identify differentiation opportunities
Developed 75+ logo concepts through iterative design rounds with leadership feedback
Created comprehensive brand guidelines covering typography, color systems, imagery style, and tone
Designed custom graphics and visual elements maintaining consistency across all touchpoints
Built brand narrative positioning Implicit as innovative leader in knowledge management space

Digital Presence Disaster

Legacy Website Driving Away Prospects

Clunky UX and outdated design creating 70% bounce rates.

The Challenge:

The existing Agolo website featured dated design from 2018, confusing navigation with buried key information, and no clear conversion paths. Mobile experience was broken, loading times exceeded 8 seconds, and content management required developer involvement for simple updates, creating weeks-long delays for new content.

The Matchbox Solution: ‍

We built a modern, high-performance Webflow site with intuitive UX and self-service content management capabilities.

Selected and customized Webflow theme aligning with new Implicit brand identity
Designed clear information architecture with dedicated Knowledge, Support, Platform, and Resources sections
Implemented dynamic filtering and categorization for resource library accessibility
Ensured responsive design delivering seamless experience across all devices
Optimized performance achieving sub-3-second load times

Content Management Bottleneck

Marketing Team Unable to Update Their Own Website

Every content change requiring developer tickets and 2-week turnaround.

The Challenge:

The marketing team couldn't update blog posts, add case studies, or modify messaging without filing developer tickets. This created massive delays in campaign launches, prevented timely thought leadership publishing, and made the website perpetually outdated with old product information and pricing.

The Matchbox Solution: ‍

We implemented Webflow CMS with comprehensive training, enabling marketing autonomy and agility.

Built custom CMS collections for blog posts, case studies, and resource materials
Created templated structures allowing consistent formatting without technical knowledge
Provided hands-on training sessions covering content updates, SEO optimization, and publishing workflows
Enabled marketing team to publish new content in minutes versus weeks

Sales-Marketing Misalignment

Inconsistent Messaging Confusing Buyer Journey

Website saying one thing, sales decks another, demos showing outdated branding.

The Challenge:

Sales materials still used Agolo branding while the website transitioned to Implicit. Product positioning varied across channels, with technical specs emphasized on the website but business outcomes in sales conversations. This inconsistency confused prospects and lengthened sales cycles.

The Matchbox Solution: ‍

We created unified brand and messaging systems ensuring consistency across all customer touchpoints.

Developed new sales collateral templates matching website design language
Aligned product messaging hierarchy across web, sales, and marketing materials
Created modular content blocks reusable across different formats
Established single source of truth for product descriptions and value propositions
Provided sales team with branded templates for proposals and presentations

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The Matchbox transformed Implicit's market presence through strategic rebranding and digital modernization, delivering a cohesive identity system and high-performance website in just 8 weeks. This comprehensive overhaul didn't just change their look—it fundamentally elevated their market positioning and equipped teams with tools for sustained growth.

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