Blog

Insights on growth that compounds.

Strategy, AI expertise, and industry trends from the team running full-funnel growth for B2B SaaS, compliance, healthcare, and consumer brands.

Featured · AI Search & GEO

Google AI Mode Is the Default Now: What It Means for Your Pipeline

At Google I/O 2026, Google made AI Mode the default search experience worldwide, accelerating a zero-click reality where most searches never send a click. The trade-off: the clicks that do come through are higher-intent and convert at several times the rate of classic organic. B2B teams need to optimize for being cited inside the answer, not just ranked beneath it, and re-instrument measurement to capture demand they can no longer see in a rankings dashboard.

June 12, 2026

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News & Events

Commerce Comes to the Answer Engines

ChatGPT, Perplexity, and Google have all turned their AI answers into shopping surfaces — through Instant Checkout, Buy with Pro, and Google's Universal Cart. Adobe reports AI-sourced traffic to US retailers grew 393% year over year in Q1 2026 and converts better than non-AI traffic. The new question for brands is not just whether you rank, but whether the AI will select your product — which depends on clean, complete, machine-readable product data.

Jun 19, 2026

News & Events

Google I/O 2026: AI Mode Goes Global

At Google I/O 2026 on May 19, Google made AI Mode the default Search experience for everyone globally, powered by its new Gemini 3.5 Flash model, and shipped the biggest Search box upgrade in 25 years. AI Mode passed a billion monthly users a year after launch. For marketers, the AI answer is no longer a tab you can ignore — it is the front door, and getting cited in it is now the job.

Jun 16, 2026

News & Events

The Privacy Sandbox Wind-Down: What Advertisers Should Do Now

On October 17, 2025, Google announced it is retiring most of the Privacy Sandbox ad and measurement APIs — including Topics, Protected Audience, and the Attribution Reporting API — after low adoption. Third-party cookies are not being deprecated, but the privacy-preserving replacements largely are. The winning move for advertisers is to stop waiting on browser APIs and invest in first-party data and server-side measurement you control.

Jun 8, 2026

Industry Trends

Growth Marketing for Fintech in 2026: Trust, Compliance, and CAC

Growth marketing for fintech in 2026 is shaped by three forces: customer acquisition costs that are among the highest of any industry, advertising rules on Google and Meta that constrain targeting and demand disclosures, and a consumer trust gap that suppresses conversion. Winning fintechs treat compliance and trust as growth levers, not obstacles, and they hold every channel to a hard CAC-to-payback standard.

Jun 2, 2026

Industry Trends

Marketing to CISOs: Cybersecurity Demand Gen in 2026

Marketing to CISOs in 2026 means earning trust with a buyer who is technical, time-poor, and deeply skeptical of vendor claims. Only 5% of organizations fully trust their cybersecurity vendors, and the buying committee spends just 17% of its time with all suppliers combined. Winning demand gen leads with independent proof and runs disciplined, account-based programs rather than broad-reach hype.

May 26, 2026

Industry Trends

Retail Media & CTV in 2026: The New Performance Frontier

Retail media and connected TV are the two fastest-growing performance channels in 2026 because they pair first-party purchase data with closed-loop measurement. US retail media will reach nearly $70 billion this year, and CTV ad spend is projected to grow 13.8%. The agencies winning here run both as one full-funnel system, not as siloed line items.

May 19, 2026

Industry Trends

Agentic Marketing: What Happens When AI Agents Enter the Funnel

In 2026, AI agents that research, shortlist, and even complete purchases on a buyer's behalf are moving from concept to reality, with OpenAI's Instant Checkout and Google's Universal Commerce Protocol both live and backed by major retailers. When an agent does the choosing, the audience for your marketing shifts from a human scanning a page to a model parsing structured data. Staying selectable means making your product machine-readable, keeping your data consistent across the surfaces agents read, and building the infrastructure to feed them clean, current information.

May 12, 2026

Industry Trends

The 2026 State of B2B Buying: Half Your Buyers Start in an AI Chatbot

In March 2026, G2 surveyed 1,076 B2B software buyers and found that 51 percent now start their research in an AI chatbot more often than Google, up from 29 percent a year earlier. AI is building the shortlist before your sales team is involved: 69 percent of buyers chose a different vendor than planned based on AI guidance, and one in three bought from a vendor they had never heard of. If your brand is not in the answer, you are not in the running, which makes answer engine optimization a demand-gen priority, not a side project.

May 5, 2026

Marketing Strategy

RevOps in 2026: Why Net Revenue Retention Is the Metric That Matters

In 2026, net revenue retention (NRR) is the clearest signal of durable, capital-efficient growth, because it measures whether your existing customers expand faster than they churn. Best-in-class B2B SaaS runs roughly 120 to 125 percent NRR, and a 10-point lift can raise valuation by 20 to 30 percent. Getting there is less about a single play and more about RevOps plumbing: clean data, connected systems, and expansion built into the product and the go-to-market motion.

Apr 21, 2026

Marketing Strategy

Beating CAC Inflation in 2026: A Full-Funnel Playbook

Customer acquisition costs keep climbing because of platform competition, rising ad prices, and measurement signal loss — and bidding harder on the same auctions only accelerates it. The durable answer is full-funnel efficiency: fix conversion rate and creative so every click works harder, measure incrementally so you stop overpaying for conversions you'd have won anyway, and lift retention and LTV so each customer can justify a higher CAC. Our work with Anomalo and eCommission shows the compounding effect.

Apr 7, 2026

Marketing Strategy

Marketing Mix Modeling Is Back: Building the Modern Measurement Stack

Marketing mix modeling returned because privacy changes and platform fragmentation broke user-level attribution, and MMM works on aggregate data that doesn't depend on tracking individuals. The modern measurement stack isn't MMM versus attribution — it's MMM for strategic budget allocation, incrementality testing to validate causality, and attribution for day-to-day optimization, with open-source tools like Google Meridian and Meta Robyn lowering the cost of entry.

Mar 24, 2026

Marketing Strategy

Third-Party Cookies Didn't Die: What Actually Changed in 2026 (and What to Do)

Third-party cookies are still here. Google reversed its plan to deprecate them in Chrome (July 2024, reaffirmed April 2025), and in October 2025 it announced it is retiring most Privacy Sandbox advertising and measurement APIs for low adoption. But signal loss continues for other reasons, so the right move is still building first-party data, server-side tracking, and Consent Mode v2 — not waiting for a deadline that isn't coming.

Mar 10, 2026

Marketing Strategy

"Creative Velocity: How Shipping 100 Ads in 72 Hours Beats Ad Fatigue"

On Meta, ad fatigue commonly sets in as frequency passes about 3 for cold audiences and 5 to 7 for retargeting, which means even a winning ad has a shelf life. The durable answer is not one perfect ad but creative velocity: shipping enough distinct variations, fast, to keep frequency on fresh creative and let testing find the winners. The Matchbox proved the model with Champify, producing 100 ad variations in 72 hours and hitting a 9% top-of-funnel CTR.

Feb 24, 2026

AI Search & GEO

The Hidden Multiplier: Why AI-Referred Traffic Converts So Much Better

AI-referred traffic is still a small share of total visits, but it punches far above its weight. Contentsquare pegs AI visitors as about 4.4x as valuable as the average traditional-search visitor, SE Ranking finds they spend roughly 68% more time on site, and Ahrefs saw AI-search visitors convert at up to 23x its organic rate. The reason is intent: these visitors arrive pre-educated, with much of the research and comparison already done inside the AI.

Feb 10, 2026

AI Search & GEO

Why AI Isn't Coming for Your Jobs Anytime Soon

The AI job apocalypse keeps not arriving. A clear-eyed, data-grounded look at why AI is augmenting work — not replacing workers — and will for a while yet.

Dec 27, 2025

AI Search & GEO

Reddit Is the Most-Cited Source in AI Answers — A B2B Playbook

Across a 680-million-citation analysis, Reddit emerged as the most-cited source in AI answers, and community and earned content consistently outrank polished owned content. For B2B brands, that means visibility increasingly depends on showing up where buyers and models already look — third-party communities, review platforms, and expert discussion — through genuine participation rather than manipulation. The playbook is participation, not posting.

Dec 9, 2025

Marketing Strategy

The New CPG Playbook: How Content Became Distribution

CPG has flipped. The fastest-growing brands use content as distribution. Here’s the four-engine system and channel tactics that scale in 2025.

Oct 2, 2025

Industry Trends

Optimization Theater: How Ad Platforms Systematically Inflate Spend Under the Guise of Intelligence

The fundamental business model of ad platforms relies on advertiser spend, creating a direct conflict with the advertiser's goal of maximizing profit.

Jul 17, 2025

Marketing Strategy

The Evolution of Full-Funnel Marketing: From Traditional Funnels to Modern Integration

In today’s digital landscape, full-funnel marketing has become a catch-all term for a holistic approach that guides customers from initial awareness all the way to loyalty.

Feb 24, 2025

Marketing Strategy

Navigating Consumer Skepticism: Building Trust in the Digital Age

In today’s online marketplace, consumers encounter a torrent of product reviews, social media posts, and promotional content.

Feb 17, 2025

Marketing Strategy

Integrating Brand and Performance Marketing for Maximum ROI in B2B and B2C Software

In the software industry—whether B2B SaaS or B2C apps—marketers often grapple with balancing long-term brand building and short-term performance campaigns.

Feb 10, 2025

Marketing Strategy

5 Key Components of a Successful B2B Marketing Strategy on a Tight Startup Budget

For B2B startups, effective marketing is crucial to gaining traction—even when budgets are tight. Unlike big enterprises, startups must be smart and selective in how they spend every marketing dollar.

Feb 3, 2025

Industry Trends

How Apple Intelligence Will Impact Email Marketing

Apple's recent announcement of Apple Intelligence, a new AI initiative set to roll out with iOS 18, iPadOS 18, and macOS Sequoia, has significant implications for email marketers.

Sep 9, 2024

Marketing Strategy

The Comprehensive Guide to Measuring the Impact of Brand Marketing

Explore advanced strategies and nuanced methods to measure the impact of brand marketing

Jul 3, 2024

Marketing Strategy

The Rise of Multisensory Marketing

Engaging the Senses for Deeper Brand Connection

Jun 24, 2024

AI Search & GEO

Will We Run Out of Data?

Navigating the Impending AI Data Crisis

Jun 11, 2024

Industry Trends

Navigating Ad Tech Turbulence: Strategic Steps for Marketers

Out of chaos comes order. At least, that’s the hope for a group of marketers who’ve been hit by one ad tech disaster after another.

Jun 3, 2024

Marketing Strategy

Harmonizing B2B Marketing with Live Music Events

The convergence of live music and B2B marketing heralds a new era of brand engagement, where experiences are as crucial as the products or services offered.

May 26, 2024

Marketing Strategy

Ad Spend Allocation in the Age of AI

In the continuously evolving arena of marketing, AI's role is becoming ever more pivotal, reshaping not just strategies but also the allocation of advertising budgets.

May 23, 2024

Industry Trends

AI Investment Ecosystem: Unpacking the Leaders and Innovators

Delve into the specifics of leading companies, their pioneering products, and the technological advancements shaping the future of AI.

May 20, 2024

Industry Trends

MarTech’s Negative Ramifications on B2B

The future of B2B marketing requires a harmonious balance between leveraging AI for insights and maintaining a focus on genuine engagement and customer-centric approaches.

May 16, 2024

AI Search & GEO

AI Redefines SEO Tactics and Outreach

In the age of Artificial Intelligence, the landscape of search engine optimization (SEO) is undergoing a profound transformation, necessitating a shift in strategies for businesses aiming to maintain visibility and relevance online.

May 12, 2024