case study

Champify.

Achieved 9% TOF click-through rate, surpassing industry benchmarks by 4.5x.

Reduced cost-per-click to under $1 while improving engagement quality.

Produced 100 ad variations in 72 hours using AI-powered creative systems.

Transformed underperforming campaigns into high-efficiency revenue drivers.

Champify, a B2B SaaS platform that helps companies track and leverage customer champions, was struggling with sub-2% CTRs and unsustainable CPCs that threatened their growth trajectory. The Matchbox deployed AI-powered creative production and precision targeting to transform their underperforming campaigns into high-efficiency revenue drivers.

Brand Recognition Crisis

Zero Market Presence with Urgent Growth Targets

Champify needed immediate market penetration.

The Challenge:

Champify's campaigns were delivering sub-2% CTRs with CPCs over $5, burning through budget without generating pipeline. They needed to establish market presence quickly but lacked the creative resources to test at scale.

The Matchbox Solution: ‍

We deployed our AI-powered creative production system combined with strategic human oversight to rapidly generate and test diverse ad concepts.

Developed initial concepts around competitive differentiators, product strengths, and customer testimonials
Created testing matrix with 100 variations across 5 core messages, 4 formats, and 5 audience segments
Launched all variations within 72 hours of initial brief using AI-driven rapid prototyping
Established performance benchmarks for each segment to guide optimization

Creative Production Bottleneck

Traditional Agency Timelines Killing Momentum

3-week creative cycles incompatible with rapid testing needs.

The Challenge:

Champify's previous agency required 3 weeks to produce 10 ad variations, making it impossible to combat creative fatigue or test effectively. They needed volume without sacrificing quality or brand consistency.

The Matchbox Solution: ‍

We implemented a hybrid AI-human creative workflow that maintained brand standards while accelerating production by 20x.

Human strategists developed core creative concepts and brand guidelines
AI systems generated variations within established parameters
Quality control team reviewed all outputs before launch
Automated creative rotation every 48 hours based on performance thresholds
Built modular creative components allowing rapid customization for different segments

Audience Targeting Inefficiencies

Spray-and-Pray Approach Wasting Ad Spend

Generic messaging failing to resonate with diverse buyer personas.

The Challenge:

Champify was using identical messaging for champions, decision-makers, and influencers, resulting in poor relevance scores and high CPCs. They lacked the infrastructure to personalize at scale.

The Matchbox Solution: ‍

We built a hyper-segmentation framework using AI to analyze audience data and automatically match creative variants to specific segments.

Analyzed first-party data to identify 15 distinct micro-segments within target accounts
Created persona-specific messaging for champions vs. hiring partners vs. executives
Implemented dynamic creative optimization (DCO) to automatically serve best-performing variants
Reduced cost-per-click to under $1 through improved quality scores
Achieved 9% CTR by matching message precision to audience intent

Performance Visibility Gaps

No Clear Attribution Between Creative and Revenue

Marketing couldn't prove which messages drove pipeline.

The Challenge:

Champify had no system to track which creative concepts, formats, or messages actually influenced deals. They were optimizing for clicks without understanding downstream impact.

The Matchbox Solution: ‍

We established closed-loop reporting connecting creative performance to pipeline generation.

Implemented multi-touch attribution tracking across all creative variants
Built performance dashboard showing creative-to-opportunity journey
Identified customer testimonial ads as 3x more likely to generate SQLs
Created feedback loop where sales insights informed next creative iterations
Established creative scoring model weighing engagement, cost, and pipeline influence

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The Matchbox transformed Champify's advertising from inefficient spray-and-pray to precision-targeted, AI-powered campaigns achieving 9% CTR at under $1 CPC. By solving creative production bottlenecks and implementing intelligent automation, we built a scalable system for continuous optimization and market expansion.

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