case study

EpositBox

Compressed 12+ months of marketing infrastructure into 4 months, without sacrificing quality or scalability.

Built a modular, conversion-optimized Webflow platform with CRM integration, analytics, and expansion capacity.

Created a content engine anchored by SEO, whitepapers, and gated resources, generating inbound demand from enterprise prospects.

Delivered campaign-ready creative and ad architecture, enabling targeted reach and measurable ROI.

EpositBox, an emerging blockchain-based data security platform, approached The Matchbox with no brand identity, no digital presence, and an urgent timeline. With a major IBM event looming, they needed not just surface-level branding but an enterprise-ready marketing foundation — one that could establish credibility with Fortune 500 buyers while scaling into a long-term growth engine. The Matchbox built a complete marketing ecosystem in stages: identity, digital presence, content authority, and campaign enablement. In just four months, EpositBox went from invisible to industry-relevant, positioned as a compliance-first thought leader in the most competitive sector of enterprise technology.

Branding & Identity

From Zero to Enterprise-Ready in 30 Days

Designing a compliance-first brand in record time.

The Challenge:

EpositBox entered the market with no brand equity and needed to present as a credible, enterprise-grade solution. Competing in data security meant projecting regulatory authority, technical depth, and trust — all within weeks.

The Matchbox Solution: ‍

We built a high-trust brand identity system designed to resonate with compliance officers, CTOs, and enterprise buyers.

Designed a bold, compliance-driven visual identity anchored in blockchain’s security narrative.
Developed messaging frameworks structured around trust, transparency, and regulatory readiness, tuned for enterprise procurement cycles.
Built brand guidelines that ensured consistent deployment across sales, web, and investor materials.
Delivered design templates for pitch decks, event materials, and thought leadership content, ensuring the brand could scale immediately.

Rapid Website Deployment

Launching a Conversion-Ready Digital Presence in 14 Days

Building an IBM-ready web presence under extreme deadlines.

The Challenge:

With an IBM Fireside Chat weeks away, EpositBox had no website. They needed a polished, credible, and enterprise-facing platform capable of presenting value while also laying the groundwork for future expansion.

The Matchbox Solution: ‍

We deployed a rapid Webflow sprint leveraging modular architecture and conversion-optimized design.

Built a 3-page placeholder site (from scratch in accordance to the new brand) in just 14 days, featuring investor-grade design and enterprise messaging.
Integrated brand positioning and compliance-focused language to align with IBM’s audience.
Refreshed technical whitepapers and case studies for publication alongside the site launch.
Implemented a CMS-ready framework to allow fast scaling of resources, thought leadership, and gated content.

Content & SEO Expansion

Building Authority Through a Scalable Content Engine

SEO, gated resources, and conversion funnels designed for enterprise buyers.

The Challenge:

Following the IBM event, EpositBox needed more than a digital placeholder. They required a content-rich, discoverable ecosystem capable of generating inbound leads, establishing credibility, and demonstrating thought leadership in blockchain security.

The Matchbox Solution: ‍

We built a scalable content engine, combining SEO architecture with gated lead-gen pathways.

Developed a site expansion strategy with user journey mapping, funnel architecture, and conversion CTAs.
Published industry whitepapers and case studies written to rank for compliance/security keywords and attract high-intent traffic.
Designed gated resource hubs for lead capture, integrated with CRM workflows for automated nurture campaigns.
Built dedicated SEO-optimized landing pages for campaigns, tested via A/B optimization cycles.
Deployed analytics dashboards to measure CPL, conversion rates, and keyword rankings, informing continuous iteration.

Campaign Creative & Growth Framework

Connecting Brand, Content, and Campaigns Into a Demand Engine

Launching creative assets and analytics infrastructure for scalable growth.

The Challenge:

EpositBox now had brand credibility and a content engine, but needed to drive visibility and scale pipeline growth through digital campaigns.

The Matchbox Solution: ‍

We delivered a full campaign toolkit and optimization framework, enabling measurable demand generation.

Designed ad creative packages for programmatic, social, and display campaigns with variations for A/B testing.
Implemented audience segmentation and retargeting frameworks built around buyer personas (compliance, security, IT leadership).
Integrated analytics dashboards across campaigns and web for real-time performance visibility.
Aligned CRM to capture multi-touch attribution, allowing lead scoring and pipeline forecasting.
Established a testing cadence for creative refreshes, bid strategy optimization, and funnel performance tuning.

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In under three months, The Matchbox transformed EpositBox from a stealth startup into an enterprise-ready brand with a full-stack marketing foundation. What began as a race to meet an IBM event deadline evolved into a scalable ecosystem: branding, modular Webflow infrastructure, SEO-driven content engine, and campaign-ready creative. EpositBox now operates with the same marketing infrastructure as companies 10x their size — built to attract enterprise clients, capture demand, and scale with precision.

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