case study

HackNotice

Optimized 31,000 contacts identifying 4,700 high-value prospects for targeted outreach

Achieved 11.86% CTR on Google Ads campaigns with efficient $1,000/month budget

Delivered comprehensive brand identity and 15+ sales collateral pieces

Generated +1,115% impression growth through strategic competitive positioning

HackNotice, a cybersecurity platform specializing in dark web monitoring and threat intelligence, partnered with The Matchbox to establish stronger market presence and compete effectively against larger players like Recorded Future and SpyCloud. We orchestrated a comprehensive brand development and demand generation program that maximized impact through strategic resource allocation and precision targeting.

Brand Development Initiative

Creating Distinctive Identity in Crowded Market

Standing out at RSA Conference among established competitors.

The Challenge:

HackNotice needed to differentiate at RSA Conference — cybersecurity's premier event — while competing against well-established brands. They required professional sales materials and consistent messaging to effectively communicate their unique value proposition against competitors with significantly larger marketing budgets.

The Matchbox Solution: ‍

We quickly developed a brand identity system and sales enablement toolkit positioning HackNotice as an innovative, agile alternative in the threat intelligence space.

Created fusion-inspired visual identity differentiating from typical cybersecurity aesthetics
Developed 15+ sales collateral pieces including Dark Web Research and Third Party Risk materials
Built Google Slides templates ensuring consistent presentation quality
Established brand guidelines maintaining consistency across all touchpoints
Delivered RSA-ready materials enabling confident enterprise conversations

CRM Optimization

Maximizing Database Potential for Targeted Outreach

Transforming existing contacts into actionable marketing segments.

The Challenge:

HackNotice's HubSpot contained 31,000 contacts accumulated over time, but lacked proper segmentation and quality scoring. The team needed to identify viable prospects and create targeted campaigns without risking sender reputation on unengaged contacts.

The Matchbox Solution: ‍

We conducted a comprehensive CRM audit and segmentation exercise, creating focused marketing lists for precision outreach.

Analyzed all 31,000 contacts for engagement history and data completeness
Identified 4,700 high-potential contacts for immediate outreach campaigns
Created segmentation by industry, company size, and security needs
Implemented data hygiene protocols for ongoing database health
Built automated nurture workflows tailored to different segment requirements

Strategic Competitive Positioning

Efficient Market Capture Against Larger Competitors

Achieving premium results with lean budget allocation.

The Challenge:

HackNotice needed to capture market share from competitors with substantially larger budgets. Industry-standard CPCs exceeded $50, requiring creative approaches to achieve visibility and generate qualified leads within budget constraints.

The Matchbox Solution: ‍

We developed a surgical competitive campaign strategy maximizing ROI through smart targeting and positioning.

Identified underserved long-tail keywords with high intent
Created competitive campaigns targeting strategic brand searches
Achieved 33.2% CTR on "cybersecurity awareness tools" keyword
Maintained average CPC of $0.26-$0.70 through quality score optimization
Generated "Protect Against Data Leaks" headline with +1,115% impression growth

RSA Conference Success

Maximizing Premier Event Opportunity

Integrated campaign strategy for conference ROI.

The Challenge:

RSA Conference represented a crucial opportunity to establish market presence and generate enterprise leads. HackNotice needed comprehensive event marketing infrastructure to capitalize on this investment and compete effectively with larger vendors.

The Matchbox Solution: ‍

We built complete event marketing infrastructure and executed an integrated campaign for maximum impact.

Created dedicated RSA landing pages in HubSpot for streamlined lead capture
Developed pre-event outreach campaign to schedule strategic meetings
Implemented 60/40 budget split between RSA and competitive campaigns
Achieved 5,223 impressions with 5.52% CTR on event-specific targeting
Built post-event nurture sequences to maintain momentum and convert interest

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The Matchbox empowered HackNotice to compete effectively in the cybersecurity market through strategic brand development, efficient paid media management, and comprehensive marketing infrastructure. By achieving 11.86% CTRs on a focused budget and building scalable systems, we demonstrated that strategic precision and smart resource allocation can level the playing field against larger competitors.