case study

Implicit

Built complete marketing operations infrastructure from zero to fully automated in 6 weeks.

Enabled first-ever pipeline visibility and attribution tracking for emerging AI company.

Reduced manual lead processing time by 85% through workflow automation.

Established scalable foundation supporting 10x lead volume growth capacity.

Implicit (formerly Agolo), an AI platform for enterprise knowledge synthesis, was launching their first marketing campaigns and hiring BDRs but had absolutely no CRM, tracking, or operational infrastructure in place. The Matchbox leveraged our HubSpot Partner status to build their entire marketing operations stack from scratch in just 6 weeks, creating a scalable foundation for growth.

Starting from Absolute Zero

No CRM, No Tracking, No Process

Marketing programs launching without any operational infrastructure.

The Challenge:

Implicit was about to launch LinkedIn campaigns and demand generation programs but had no CRM, no lead tracking, and no way to measure ROI. They were planning to hire BDRs in 30 days but had no system for them to work in. Lead data would be trapped in spreadsheets and LinkedIn forms with no path to sales.

The Matchbox Solution: ‍

As a certified HubSpot Partner, we architected and implemented a complete marketing operations stack in HubSpot, building every process from scratch while ensuring best practices from day one.

Configured HubSpot Marketing Hub and Sales Hub Professional with partner pricing advantages
Built lead capture infrastructure connecting LinkedIn Lead Gen Forms, website forms, and demo requests
Established automated lead routing and assignment rules before first campaign launch
Created lifecycle stages aligned with planned sales process (Lead → MQL → SQL → Opportunity)
Implemented UTM parameter strategy and tracking across all channels from inception

LinkedIn Campaign Launch Crisis

Native Lead Forms with Nowhere to Go

High-cost LinkedIn campaigns ready to launch without lead management system.

The Challenge:

Implicit had already committed budget to LinkedIn campaigns using native lead gen forms, but these leads would be stuck in LinkedIn Campaign Manager. Without integration, leads would require daily manual exports and uploads, creating delays and data loss risks.

The Matchbox Solution: ‍

We built automated workflows to seamlessly capture and process LinkedIn leads in real-time, ensuring no lead was lost and all were immediately actionable.

Implemented LinkedIn-HubSpot native integration for instant lead sync
Created automated lead scoring based on title, company size, and engagement
Built branching logic to route high-intent leads directly to sales
Established nurture tracks for leads not yet sales-ready
Blocked free email domains from demo forms to improve lead quality

BDR Team Onboarding Without Infrastructure

Sales Hires Starting in 30 Days with No System

Risk of losing first BDRs due to lack of tools and process.

The Challenge:

Implicit's first BDRs were starting in 4 weeks, but there was no CRM for them to work in, no lead assignment process, no activity tracking, and no performance visibility. This risked immediate turnover and damaged credibility with the new team.

The Matchbox Solution: ‍

We built complete BDR workflows and tracking mechanisms, creating a professional sales environment ready for day-one productivity.

Designed deal creation pathway (Meeting → S1 → S2 → Closed Won)
Built automated task creation for new lead follow-up
Created BDR activity dashboards tracking calls, emails, and meetings
Developed lead handoff process with automated stage transitions
Prepared training materials and documentation for BDR onboarding

Flying Blind Without Attribution

No Visibility into Campaign Performance or ROI

Marketing spend decisions based on gut feeling rather than data.

The Challenge:

Without tracking infrastructure, Implicit couldn't measure which channels, campaigns, or content drove pipeline. They were about to scale spending but had no way to optimize allocation or prove marketing's value to investors.

The Matchbox Solution: ‍

We implemented comprehensive attribution and reporting systems, providing complete visibility from first touch to closed revenue.

Integrated Google Analytics and Tag Manager with HubSpot for cross-platform tracking
Built UTM parameter taxonomy with automated tagging for all campaigns
Created multi-touch attribution reporting showing campaign influence on pipeline
Developed forecasting dashboards for board reporting
Established KPI dashboards for lead volume, velocity, and conversion rates

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The Matchbox transformed Implicit from zero infrastructure to a fully operational marketing and sales engine in just 6 weeks. By leveraging our HubSpot Partner expertise, we built a scalable foundation that not only supported their immediate campaign launches but created capacity for 10x growth—all while securing preferential pricing and implementation terms.

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