Strategic Paid Media

Paid media that compounds into pipeline.

Precision advertising across search, social, and programmatic — engineered for revenue, not vanity metrics. Our specialists and in-house AI tooling find your best-fit audiences, cut wasted spend, and scale what works.

Request your paid media auditSee client results
Precision advertising, engineered for growth
Paid media isn't about visibility — it's about impact. We pair advanced analytics, tight audience segmentation, and real-time optimization to put every dollar where it returns the most. From startups scaling fast to enterprises chasing efficiency, we make spend accountable to pipeline.

Generated a 16.6x ROAS for Trulioo's enterprise ABM, cutting cost per lead 76.8% for Director+ targets.

Boosted Assent's lead volume 45% while cutting CPL 30%.

Comprehensive paid media capabilities

Full-funnel advertising strategy
Audience segmentation & targeting
AI-accelerated creative & testing
Conversion rate optimization
Transparent reporting & attribution
Why invest in paid media

Done right, paid media is the fastest, most measurable growth lever you have:

  • Rapid scalability — scale into demand the moment it appears.
  • Precision targeting — AI-assisted segmentation and bid management cut waste.
  • Accountable ROI — every dollar tied back to revenue.
  • Compounding learning — each test sharpens the next.
The Matchbox advantage
Our approach is built to deliver measurable, repeatable success:
Data-driven precision

Audience modeling and real-time bid optimization built on your first-party data.

AI-accelerated creative

Our in-house AI tooling produces and tests dozens of variants fast, so winners surface in days, not weeks.

Full transparency

Reporting that connects every dollar of spend to pipeline and revenue, in plain language.

Decorative
Our proven paid media process
Strategy & segmentation
We define your best-fit audiences and the funnel architecture to reach them.
AI-assisted build & launch
Campaigns and creative variants built fast with our in-house tooling, launched with clean tracking.
Daily optimization
Continuous testing and bid management to push efficiency and scale what works.
Attribution & reporting
Every dollar tied back to pipeline and revenue, in plain-language reporting.

Trulioo: 16.6x ROAS and $4.15M in pipeline ($1.1M new-logo) from precision enterprise ABM.

Assent: +45% lead volume, −30% CPL through tighter targeting and creative.

What people say

The Matchbox transformed our paid media performance, dramatically reducing our cost per lead while significantly boosting our qualified pipeline. Their strategic, data-driven approach consistently delivers exceptional ROI.
S. Tyler
VP of Marketing, Trulioo
Ready to make every ad dollar accountable?
Tell us your targets — we'll show you how we'd hit them.
Request your paid media audit
DIVE DEEPER

Dive Deeper.

Trulioo

Performance Advertising & Growth
Trulioo, a global identity verification provider serving enterprise KYC and AML compliance needs, faced a complete strategic pivot in 2024—shifting from broad mid-market targeting to pursuing specific high-value enterprise accounts. The Matchbox transformed their paid media approach to achieve exceptional ROI despite the inherently high costs of enterprise advertising.

Assent.

Performance Advertising & Growth
Assent Compliance provides supply chain sustainability and compliance management software for complex manufacturers, but their Salesforce and Pardot instances operated in silos, creating critical blind spots in their lead generation efforts. The Matchbox architected a unified martech ecosystem that dramatically improved both lead volume and quality while reducing costs.
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