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Brand Kit

The Matchbox brand.

Everything you need to represent us correctly — logos, colors, type, and the rules that keep it all consistent.

Copyright & usage

© 2026 The Matchbox. All rights reserved. The Matchbox name, logo, and brand marks are trademarks of The Matchbox. Logos and brand assets on this page may be used to reference or cover The Matchbox — in articles, listings, integrations, and partner materials — provided they are not altered and do not imply endorsement without a written agreement. Photography and illustrative imagery is provided for use in coverage of The Matchbox only and may not be resold or redistributed as standalone assets.

Logos

The primary lockups and marks, plus the full set of tiles, avatars, and badge variants.

Wordmark — Navy

Primary lockup, for light backgrounds

Wordmark — Cream

Primary lockup, for dark backgrounds

Mark — Navy

Standalone M, for light backgrounds

Mark — Cream

Standalone M, for dark backgrounds

Wordmark tiles

Wordmark Tile — Light

Self-contained, any placement

Wordmark Tile — Dark

Self-contained, any placement

Square tiles

Tile — Dark

App icons, square placements

Tile — Cream

App icons, square placements

Tile — Teal

App icons, square placements

Avatars

Avatar — Dark

Social profiles

Avatar — Light

Social profiles on dark

Avatar — Teal

Social profiles, accent

Badge

Circle Badge — Navy

Stamps, watermarks, seals

Colors

Ink Deep
#010E14
Dark sections, text on light backgrounds
Ink
#124559
Primary text color, deep teal
Seaglass
#598392
Signature accent — links, highlights, rules
Seaglass Light
#7CA5B4
Hover states, accents on dark
Paper
#F5F1E8
Primary light section background
Paper Warm
#EFE9DC
Alternating light sections
Surface
#FBF9F3
Cards on cream backgrounds

Typography

Display — Space Grotesk

Growth that compounds.

Headlines and display text. Bold weight, tight tracking (-0.02 to -0.035em), tight leading. Available on Google Fonts.

Body — Inter

Body copy, UI text, and captions. Regular and medium weights, relaxed line height (1.5–1.6) for comfortable reading at any size.

Available on Google Fonts.

Usage

Do

Use the correct colorway for your background — navy on light, cream on dark
Maintain clear space equal to the height of the mark on all sides
Use provided SVGs — they scale cleanly at any size
Write the name as two words: "The Matchbox"

Don't

Stretch, rotate, recolor, or add effects to the logo
Place the logo on busy imagery without a scrim
Recreate the mark in a different typeface or redraw it
Abbreviate to "Matchbox" in formal or first mentions