Know exactly what's driving revenue.
"Half my marketing works, I just don't know which half" is a solved problem. We build the analytics and attribution that connect spend to pipeline — with statistical rigor — so you can defend every budget decision and double down on what actually works.
Attribution you can defend
Most attribution is a guess dressed up as a dashboard. We model it properly — reconciling first-party data, validating against reality, and proving causation, not just correlation. The result is a clear, statistically sound picture of which channels, campaigns, and touches move revenue, so the next dollar goes where the evidence points.
Why This Matters:
For Maxwell Social, built regression modeling at p < 0.0001 statistical significance with a 0.49 correlation coefficient.
Modeled attribution validated within ~1.3 percentage points of actual performance.
Capabilities
The case for it
Why invest in analytics & attribution
When you can prove what works, every other decision gets easier:
- Confident budget allocation — Move spend toward proven drivers, away from the rest.
- Causation, not coincidence — Statistical modeling separates real impact from noise.
- Clean inputs, trustworthy outputs — We fix the data gaps that quietly distort every report.
- A shared source of truth — One picture of performance that finance, marketing, and leadership all believe.
The Matchbox advantage
As expert MOPs strategists, our analytical approach provides unmatched clarity and confidence:
Statistical rigor, not dashboard theater
We model attribution with real significance testing and validate it against actual results, so the numbers hold up under scrutiny.
Analysts who sit inside the funnel
Our attribution specialists work next to the teams running media, lifecycle, and RevOps, so the model reflects how your growth actually behaves.
Proprietary AI-accelerated analysis
Our in-house tooling reconciles data, surfaces patterns, and flags quality gaps faster than manual analysis, freeing senior analysts for interpretation and strategy.
Process
Data quality & tracking audit
We audit your data and tracking to find the gaps that distort measurement.
Attribution modeling & validation
We build the attribution model and validate it against actual performance.
Channel performance analysis
We analyze how each channel and campaign actually moves revenue.
Executive reporting & ongoing measurement
We deliver clear executive reporting and keep measuring as your mix evolves.
Results
Maxwell Social: Regression modeling at p < 0.0001 significance with a 0.49 correlation coefficient, modeled attribution validated within ~1.3 percentage points of actual.
Trulioo: A Marketo audit that surfaced 35% missing country data — the kind of hidden gap that quietly skews segmentation, routing, and reporting until it's found and fixed.
eCommission: rebuilt clean attribution — 3 conversion events re-instrumented and the daily reporting gap cut from 33 to 7.
PropertyReach: verified conversion tracking rebuilt across Google Ads and HubSpot — turning an unmeasured account into one where every dollar is attributable.
Proof
This work in the wild.
FAQ
Marketing Analytics & Attribution
questions.
We fit the model to your buying cycle rather than forcing one default — combining multi-touch attribution, incrementality testing, and first-party data so credit reflects what actually drove revenue.
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