Marketing Analytics & Attribution

Know exactly what's driving revenue.

"Half my marketing works, I just don't know which half" is a solved problem. We build the analytics and attribution that connect spend to pipeline — with statistical rigor — so you can defend every budget decision and double down on what actually works.

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Attribution you can defend

Most attribution is a guess dressed up as a dashboard. We model it properly — reconciling first-party data, validating against reality, and proving causation, not just correlation. The result is a clear, statistically sound picture of which channels, campaigns, and touches move revenue, so the next dollar goes where the evidence points.

For Maxwell Social, built regression modeling at p < 0.0001 statistical significance with a 0.49 correlation coefficient.

Modeled attribution validated within ~1.3 percentage points of actual performance.

Capabilities

Multi-touch attribution modeling

Statistical & regression analysis

Data quality auditing & enrichment

Channel & campaign performance measurement

Executive reporting & forecasting

Why invest in analytics & attribution

When you can prove what works, every other decision gets easier:

Confident budget allocation — Move spend toward proven drivers, away from the rest.
Causation, not coincidence — Statistical modeling separates real impact from noise.
Clean inputs, trustworthy outputs — We fix the data gaps that quietly distort every report.
A shared source of truth — One picture of performance that finance, marketing, and leadership all believe.

The Matchbox advantage

As expert MOPs strategists, our analytical approach provides unmatched clarity and confidence:

Statistical rigor, not dashboard theater

We model attribution with real significance testing and validate it against actual results, so the numbers hold up under scrutiny.

Analysts who sit inside the funnel

Our attribution specialists work next to the teams running media, lifecycle, and RevOps, so the model reflects how your growth actually behaves.

Proprietary AI-accelerated analysis

Our in-house tooling reconciles data, surfaces patterns, and flags quality gaps faster than manual analysis, freeing senior analysts for interpretation and strategy.

Process

Data quality & tracking audit

We audit your data and tracking to find the gaps that distort measurement.

Attribution modeling & validation

We build the attribution model and validate it against actual performance.

Channel performance analysis

We analyze how each channel and campaign actually moves revenue.

Executive reporting & ongoing measurement

We deliver clear executive reporting and keep measuring as your mix evolves.

What people say

Stop guessing which half works.

Request your attribution audit.

Request your attribution audit

DIVE DEEPER

Dive Deeper.

Trulioo

Performance Advertising & Growth

Trulioo, a global identity verification provider serving enterprise KYC and AML compliance needs, faced a complete strategic pivot in 2024—shifting from broad mid-market targeting to pursuing specific high-value enterprise accounts. The Matchbox transformed their paid media approach to achieve exceptional ROI despite the inherently high costs of enterprise advertising.

Assent.

Performance Advertising & Growth

Assent Compliance provides supply chain sustainability and compliance management software for complex manufacturers, but their Salesforce and Pardot instances operated in silos, creating critical blind spots in their lead generation efforts. The Matchbox architected a unified martech ecosystem that dramatically improved both lead volume and quality while reducing costs.