AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the practice of structuring content so it gets selected and surfaced as the answer inside AI-powered search features like Google AI Overviews, Google AI Mode, and voice assistants. It optimizes for the answer-retrieval layer — being the source an engine picks when a user asks a specific question — rather than for a ranked list of blue links. Strong AEO depends on clean, answer-first content, structured data, and clear topical authority. As AI search intercepts more queries before a click ever happens, AEO is how brands stay visible at the moment of the answer.