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AI Search
Google AI Mode
Google AI Mode is a dedicated conversational search experience, powered by Gemini, that returns AI-generated answers with linked sources and supports follow-up questions and a query fan-out across related sub-queries. It launched to all US users in 2025 and has since expanded to more markets. AI Mode surfaces sources via inline links and supports user-set Preferred Sources, but its zero-click rate is far higher than standard search, making cited visibility critical.
Source: blog.google
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