RevOps (Revenue Operations)

RevOps (Revenue Operations) is the discipline of aligning marketing, sales, and customer success around a single revenue process, shared data, and connected systems. It breaks down the silos where leads get lost between teams and where reporting contradicts itself. RevOps owns the tooling, data hygiene, and handoffs that let the whole go-to-market motion run as one engine. The result is cleaner forecasting, faster cycles, and fewer leaks between first touch and renewal.